Video Strategy
Repurpose Video: TikTok, Reels, Shorts, What to Change
Repurpose video: TikTok, Reels, Shorts need different files for a few hard reasons. What must change, what is optional, and the clean master to keep.
Topic
Video Strategy
3 articles
AI Video
AI Video vs Stock Footage: When Stock Actually Wins
Default to stock. Four conditions flip the decision to AI video, plus the licensing difference nobody selling either route will bring up.
AI Avatars
When Not to Use an AI Avatar in Your Video
AI avatars are a good fit for some formats and a genuine mistake in others. A working list of the video types where an avatar costs you more than it saves.